Continental Air Show Productions (CASP, ICAS #4) is excited to announce a change of ownership. Long-time Operations Director, Dave Olmstead, will assume sole ownership effective December 1, 2019. CASP, which was founded by airshow industry pioneer Bill Bordeleau in 1969, is wrapping up its 50th successful airshow season in 2019. Guided by Bill’s vision, leadership, […]
In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. So, if the website your company is still using isn’t “responsive” then guess what, you’re missing potential business! Now that doesn’t mean that the website you have all must be thrown away, but it […]
That’s right FREE, NO CHARGE, GRATIS… There are times when we all feel something tug at our heart strings and we want to help out, but can you help every cause and stay in business? NO! You simply cannot help every cause that rings your phone, knocks on your door, or sends an email asking […]
We live in a society where the average consumer feels disenfranchised and their expectations for customer service are so low a simple smile and thank you could earn you a 5 star rating on Yelp.com. Imagine how our grandparents must feel having come from a generation where gas was pumped for you, windows washed, and […]
Why should you pay for advertising when “Word of Mouth” is the best form of advertising and it is free?
Let’s begin by agreeing that yes, “Word of Mouth” is the best form of advertising. Best is the word we need to look at and see how it has led many business owners to financial ruin. In the statement “best form of advertising” business owners often misinterpret the word “best” to mean – “the only […]