We live in a society where the average consumer feels disenfranchised and their expectations for customer service are so low a simple smile and thank you could earn you a 5 star rating on Yelp.com. Imagine how our grandparents must feel having come from a generation where gas was pumped for you, windows washed, and […]
Let’s begin by agreeing that yes, “Word of Mouth” is the best form of advertising. Best is the word we need to look at and see how it has led many business owners to financial ruin. In the statement “best form of advertising” business owners often misinterpret the word “best” to mean – “the only […]