After working hard to craft the most compelling message you have to have a media plan that will reach your intended audience at the right frequency to move them to action.
Sounds simple enough, right? In the 1970’s this process was a lot simpler with just a handful of TV stations, perhaps 3 radios stations, and maybe 2 newspapers in a mid-sized market. Today’s media landscape is considerably more fragmented.
With over 150 TV channels available for the average household alone buying a series of TV spots is not guaranteed to reach the audience that it did 20 years ago. So is TV still a viable medium? Yes, but as with all available media you have to know how to use it and you have to have the right expectations of its effectiveness.
Message-Reach-Frequency-Expectation management are all vital parts of working with any other media you use and we understand that expectation management is often the hardest thing to manage as a business owner. An effective media campaign is not an inexpensive undertaking, but when managed correctly with the correct message reaching your correct audience at the correct frequency the investment in a media campaign will deliver action.
We’re here to help you make sense and ultimately dollars out of effective utilizing the plethora of media options available to you.
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