Strategy has always been important in business, but in today’s economic climate an aggressive and profitable marketing strategy is of paramount concern. We begin all of our new client relationships by meeting with you and your team to review your business, discuss your goals, and help determine areas of focus.
Through this carefully constructed process we will work hand in hand with you to determine your marketing plan and budget. We will review your current marketing budget to determine if your ratio of Customer Retention Marketing to Customer Acquisition Marketing are serving you as well was they should.
Retention vs. Acquisition?
This ratio will be determined as we work through some fundamental questions including:
- Who are you?
- Who is your audience?
- How do you communicate with them?
- Why should they see/hear you in today’s cluttered fast paced world?
We will manage the implementation and effectiveness of the marketing plan to deliver the highest ROI possible to your bottom line.
Throughout our time together we will focus on the most important part of your business and that is your brand. Through a series of interviews and processes we will help you determine your core brand message and the deliverables that are required to define your brand in the market.
We will help you define your brand image and insure that it is promoted and protected.
Defining (or reviving) your mission, vision, and values and helping to develop a culture of commitment to these core items that helped the original leadership establish your organization. We will also evaluate your products and services and their associated relationship to the brand.
We’re ready to improve your position in the market, all you have to do is contact us!
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